CoCo Adversmarts app for iPhone and iPad

4.0 ( 7360 ratings )

Games Education Educational Family
Developer: MediaSmarts/HabiloMédias

Free

Current version: 1.0, last update: 7 years ago
First release : 03 Nov 2013
App size: 15.76 Mb

This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.

In the activity, kids meet Co-Co Crunch, a popular cereal who needs help designing a new website. Players help to create the website by selecting a series of special features. After each feature is selected, Co-Co explains how marketers use the feature to improve the popularity of the site and foster brand loyalty. Co-Co’s AdverSmarts helps kids recognize these virtual playgrounds for what they really are - prolonged and interactive commercials.